There has been much discussion about the value of attending the Sage Summit 2012 Conference. I am one of those who have found Conferences to provide me with great value and I’ve learned a great amount of useable information. The technology industry changes daily and there’s no way to know about those changes if we don’t talk to the source. You can find the source(s) and other partners who have utilized those changes very successfully by attending events such as the new and improved Sage Summit.
Look at the business partners who consistently make the Top 10 list. Go to their website and see what they’re doing that you’re not. It’s probably a safe wager that they’ve been involved in Summit, BPAC membership, etc. It’s time to be accountable to ourselves for our failures or successes. It’s time to stop blaming others when we fail.
First, there is the long term value of creating lasting relationships with other BP’s or third party solutions and there are many knowledgeable partners and company representative who will gladly share that knowledge with you.
There has been a shift at Sage to offer more transparency and seeing the Management attend different social events & the Trade Show is a testament to this new shift. Don’t be surprised to find yourself engaged in open and honest dialogues with top management.
How do you put a price tag on product information you receive at Summit? What about face time with Sage executives? Truth be told, you can’t put a price tag on these items. The sessions alone that Sage is offering this year are numerous in count, while covering all Sage products, upgrades, changes and of course Social Media.
Too often we get caught up on doing business as we’ve always done it, not knowing that there are better ways of streamlining and making our individual businesses more cost effective. But if we don’t go to Summit and attend sessions, talk to other BP’s, then we’re going to stay in that same spiraling vortex & will get the same results. One of my favorite quotes is:
“If you keep doing what you’re doing you’re going to keep getting what you get. If you want something new you’re going to have to try something new.”
~ Author Unknown
I have spoke to BP’s who have concerns that they have never “pulled” any new business from attending Summit and other conferences occasionally or even those who go each year. Then there’s the camp that has bought booth space, collected business cards & found that most of those cards belonged to other BP’s & not potential new deal opportunities. Where’s the ROI they ask?
First, if you’re heading off to Summit with the sole intent of closing deals then you’re going to be disappointed. It’s kind of like going to a Barnum & Bailey Circus expecting Shakespeare; or going on vacation to Northern Minnesota in January wearing shorts, flip flops & sun tan lotion looking for a sun tan. You’re going to be disappointed by unrealistic expectations.
Unfortunately most companies don’t look at non revenue generating items as having any value. Unless there’s a dollar amount involved most BP’s don’t “get it.” To the partners who don’t get it, there are three questions you need to ask yourself.
What value am I adding to the equation?
What Solution can I provide?
What am I adding to the success of my business?
Come to Nashville & see the changes that are happening at Sage. You’re going to be surprised & more importantly you’re going to go back to your business with a new attitude & isn’t life itself about how you approach it? I think so & I hope to see each of you in Nashville