Don’t Be This Guy, He Missed The Train
Since Sage Summit I’ve been talking to a lot of companies of different sizes & different industries about the importance of getting on the social media train. Social media is not a fad, it’s here to stay.
Consider these statistics from Econsultancy Network Statistics Quarterly Compendium
- Global Wi-Fi usage is up by 240% between Q2 2011 & Q2 2012
- 76% of marketers plan to increase their YouTube and/or video marketing
- 25% of corporations have at least 1 staff member who works exclusively on social media
- 57% of corporations have their social media team within their marketing department
- Most corporate social media is used for Communications, Marketing, Customer Service & Reputation Monitoring
- 62% of corporations intend to increase budgets for social media
- 90% of corporations say social media is becoming a more important part of their marketing strategy
- A LinkedIn profile can bring many opportunities in your direction. If you’re sure what to do ask someone who has had success utilizing LinkedIn and to a lesser degree Twitter and Facebook The other area that I’m stressing to companies is blogging and that’s because most of them don’t have a blog because most people don’t think they can write.
I employ a very simple methodology that proves that ALL people can write and they shouldn’t be afraid to.
Below are my reasons why I think blogging is so important to a company:
a. It gives the company a face & more visibility
b. It helps build a trust relationship
c. If your blog is about your industry it helps mark you as an industry expert
d. Some people are leary of “Push Notification,” be careful that you don’t come off as being pushy with your sales pitch. As a matter of fact, don’t try to sell anything other than yourself and your quality company
e. A blog can generate leads & business provided your blog isn’t one huge sales pitch
There are more reasons to blog, these are but a few. I’m sure that you can come up with a lot more of your own. While you’re contemplating a company blog ask yourself two questions;
Are my competitor’s blogging? Are my customers blogging?
If you answered “yes” to at least one of the questions then you should be picking up the phone & calling someone who is an expert in the art of setting up company blogs.
I just saw a statistic at Sage Summit that made me smile; approx. 65% of all businesses blog. I wish I could remember which company it was that shared that with me. Even it’s off 5-10% +/- that means that over half of all businesses are utilizing a fantastic tool that most of didn’t use just 5 years ago.
So, are you willing to get on the train or are you going to be left at the station wishing you had jumped on? My suggestion? Get on the train, now!