If you have questions about products and services and which Partners provide the best, look around while you’re at Summit. You’ll find enough quality VAR’s to answer any questions you might have. If you’re a customer attending and you don’t have a Sage VAR that you’re currently working with here’s your opportunity to find the best. They’ll be easy to spot; they’re usually the ones standing in booths, attending lots of sessions and you’ll usually find them between sessions talking with other VARs about software.
What factors make you want to return to a retail store, a vendor or a service provider? Is it price? Is it location or is it something even more?
One of my favorite quotations was written by Benjamin Franklin; “The bitterness of poor quality remains long after the sweetness of low price is forgotten?”
What does that mean to you as a consumer or should it mean anything at all to you? My answer is “Yes it should.”
Saving money doesn’t mean buying the lowest priced products or services. It means buying products or services that offer the best value. This can be stripped down to 3 words, Focus on Value.
Traits to Look For In Your Sage Software Partner….
Do they have integrity, passion, & honesty? Or do you have to check and re-check every invoice they send you knowing that you’re going to have a less than pleasant conversation with them about the “Holy Cow” additional costs that you hadn’t anticipated?
Do you hear from them regularly to tell you about new updates, versions or maybe just an offer to go to lunch? Or, do they call just to remind you that your annual maintenance and support fees are due?
Do you recommend them to friends or business associates who are looking for ERP software?
If your “VAR” isn’t providing you with quality service like the ones that have been mentioned then maybe what you have is a Re-Seller, not a VAR.
If your software partner doesn’t appear to offer much beyond the ability to sell software I would refer to them as a Re-Seller. A Re-Seller doesn’t offer additional services, usually doesn’t have the resources to provide those services and generally has to charge you more because they have to pay an outside resource to provide those services.
Our clients deserve the best service that’s available. They trust that they’re getting the best service. It’s incumbent upon us to provide an extraordinary customer experience each and every time that we have a dialogue with them. It’s time that our clients are treated as something other than a quick buck.
If you’re losing more than your fair share of clients for “undetermined” reasons then it’s time to re-examine your business practices. Maybe it’s time to re-evaluate why you’re in business & if it’s just to make money then you’re probably in business for the wrong reasons.
However if providing an extraordinary customer experience for your clients is your number one goal, congratulations, you “get it” and not surprisingly so do your clients. Welcome to the World of VARs
Have Fun At Sage Summit 2013
July 21 – 26