Even The Social Media Newbie Needs Tips, Especially The Newbie…..

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Be Yourself: Social media is just that. It’s social.  People want to see who you are and what you stand for.  Join the conversation; show some of your personality. But don’t try to sell your readers. One of the biggest turnoffs is being sold to.
Be Humble: Those just starting out in social media often try to establish themselves as experts or gurus within their field. Like in real life, no one likes a know-it-all. It’s crucial that you learn how to engage your readers fans without alienating them.
Find Your Niche: Facebook, Twitter and Google+ are not the only social networking platforms out there. When creating your social media strategy, it is more important to find out where your clients and customers are than it is to have a presence on Facebook or Twitter that may not get you the conversion rates you seek.
Follow Interesting People: Everyone needs a mentor, someone who is experienced in their field and who is willing to share their knowledge.  Asking questions is a great way to gain knowledge.  And remembering to pay it forward is also key.
Don’t annoy your followers: A good social media goal is to be helpful first. Trying to shamelessly promote your brand or business is a sure way to annoy and alienate your followers.  Remember, engagement comes first, then sales will follow.
Numbers aren’t everything: Social Media isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business. Don’t be discouraged by your number of followers or about one rude person you encounter in cyberspace.  Focus on creating good content, establishing real relationships and being helpful
Share The Love: Great content is meant to be shared. Posting, re-tweeting and +1 are all way to say to your followers that you value what they are doing.  And you’ll likely find that the more you do for others, the more they’ll do for you.Give Credit Where Credit is Due: When you borrow someone else’s stuff, give them credit. Plagiarism is still plagiarism, even in the cyber-world.
Follow Back: No explanation necessary.  It’s just the nice thing to do!
Know when to turn it off: When all is said and done in this 24/7 world of social media, sometimes you have to know when it’s time to shut it down. It will still be there when you wake up.

Bill Kizer
760.518.2493
San Diego, CA. 92083
williamkizer52@gmail.com

sage summit 2013

Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development

He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,200+ World Wide members.

Another Blog On How To Write a Blog?

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I enjoy writing, or in this case blogging. While getting readers is a factor it’s not my ultimate goal.

My goal is to write an informative blog that interests readers and makes them return to see my next blog.

Along the way I’ve picked up some tips that I think may be helpful to future writers and companies that are considering either writing their own blog or hiring a ghost writer.

1. Be patient, building readers and ultimately customers or prospects takes time. One of the first items I go over with a blog prospect is not to expect thousands or ever hundreds of readers overnight

2. Numbers aren’t everything: Blogging isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business.

3. Don’t get discouraged by your number of readers or one rude comment that someone makes. Focus on creating good content, establishing real relationships and being helpful.

4. Don’t rant; don’t use your blog as your personal “bitch” session, unless this is the format for your blog.  It isn’t a good business decision to constantly complain, especially if you’re not offering a positive solution.

5. Stay positive; you’ll always get and keep readers if people don’t think of you as a crazed dog.

See You All at Sage Summit 2013 at Gaylord National Resort; Washington D.C. July 21 – 26

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Bill Kizer is a Social Media Consultant based in San Diego, CA. He has spent many years as a Sage Software Value Added Re-Seller. Currently he works with Sage VAR’s to help them build a Social Media base for their companies. To contact Bill either e-mail; williamkizer52@gmail.com  / blog; http://billkizer.com / 760-518-2493  

Should Your Company Blog? Mostly “Yes” Sometimes “No”

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I spend a lot of time extolling the overall virtues of a blog but it’s important to remember that it has to be done well to be of benefit.

Done badly, a blog can make you and your company look unprofessional, spammy and a poorly educated staff.

A bad blog is not better than no blog at all. In fact, you’d be better off forgetting the whole thing if you don’t have the resources to do it well.

So, here are the most common mistakes and issues that I see on corporate blogs:

Sales pitches instead of useful, informative articles.

Irrelevant or useless content.

Attention-grabbing or alarmist headlines that aren’t backed up by the content.

Errors in spelling and grammar.

Rare or inconsistent posting so the blog looks uncared for.