Be Yourself: Social media is just that. It’s social. People want to see who you are and what you stand for. Join the conversation; show some of your personality. But don’t try to sell your readers. One of the biggest turnoffs is being sold to.
Be Humble: Those just starting out in social media often try to establish themselves as experts or gurus within their field. Like in real life, no one likes a know-it-all. It’s crucial that you learn how to engage your readers fans without alienating them.
Find Your Niche: Facebook, Twitter and Google+ are not the only social networking platforms out there. When creating your social media strategy, it is more important to find out where your clients and customers are than it is to have a presence on Facebook or Twitter that may not get you the conversion rates you seek.
Follow Interesting People: Everyone needs a mentor, someone who is experienced in their field and who is willing to share their knowledge. Asking questions is a great way to gain knowledge. And remembering to pay it forward is also key.
Don’t annoy your followers: A good social media goal is to be helpful first. Trying to shamelessly promote your brand or business is a sure way to annoy and alienate your followers. Remember, engagement comes first, then sales will follow.
Numbers aren’t everything: Social Media isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business. Don’t be discouraged by your number of followers or about one rude person you encounter in cyberspace. Focus on creating good content, establishing real relationships and being helpful
Share The Love: Great content is meant to be shared. Posting, re-tweeting and +1 are all way to say to your followers that you value what they are doing. And you’ll likely find that the more you do for others, the more they’ll do for you.Give Credit Where Credit is Due: When you borrow someone else’s stuff, give them credit. Plagiarism is still plagiarism, even in the cyber-world.
Follow Back: No explanation necessary. It’s just the nice thing to do!
Know when to turn it off: When all is said and done in this 24/7 world of social media, sometimes you have to know when it’s time to shut it down. It will still be there when you wake up.
San Diego, CA. 92083
Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development
He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,200+ World Wide members.