I enjoy writing, or in this case blogging. While getting readers is a factor it’s not my ultimate goal.
My goal is to write an informative blog that interests readers and makes them return to see my next blog.
Along the way I’ve picked up some tips that I think may be helpful to future writers and companies that are considering either writing their own blog or hiring a ghost writer.
1. Be patient, building readers and ultimately customers or prospects takes time. One of the first items I go over with a blog prospect is not to expect thousands or ever hundreds of readers overnight
2. Numbers aren’t everything: Blogging isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business.
3. Don’t get discouraged by your number of readers or one rude comment that someone makes. Focus on creating good content, establishing real relationships and being helpful.
4. Don’t rant; don’t use your blog as your personal “bitch” session, unless this is the format for your blog. It isn’t a good business decision to constantly complain, especially if you’re not offering a positive solution.
5. Stay positive; you’ll always get and keep readers if people don’t think of you as a crazed dog.
See You All at Sage Summit 2013 at Gaylord National Resort; Washington D.C. July 21 – 26
Bill Kizer is a Social Media Consultant based in San Diego, CA. He has spent many years as a Sage Software Value Added Re-Seller. Currently he works with Sage VAR’s to help them build a Social Media base for their companies. To contact Bill either e-mail; email@example.com / blog; http://billkizer.com / 760-518-2493