Analytics? We Don’t Need No Stinking Analytics…….

[FINN]

Okay, so the heading is just a bit over the top, but I don’t believe by much.

I’ve had several websites over the past few years & when I used to speak of them it was always from the Analytics perspective. How many unique visitors did the site have? How much time were they spending on it? What was the Bounce Rate? What city were they arriving from? What foreign countries, etc., etc., blah, blah, blah ad nauseum.

I realized that we had been sold a bill of goods by Google and took the current Analytics at face value as gospel. It was also, I believe, a stroke of genius on their part when they made these available to anyone by offering them at no cost.

What did those metrics really say? More importantly what didn’t they say?

“Most businesses measure only Activity Metrics which I’ve come to believe don’t tell the whole story. What we should be looking at are Outcome Metrics  which monitor impact,” according to Jonathan Becher, CMO SAP.

After reading his brief column titled “Counting What Counts: How Outcome Metrics Have Changed the Game” in the Sept. 24th issue of Forbes Magazine, I felt that I has found a kindred spirit.

This idea that maybe we were looking at the wrong metrics was the basis for the movie Moneyball in which Billy Beane, then the General Manager of the Oaklands Athletics MLB team turned the baseball world upside down with his theory. He had a lot of naysayers within, old school scouts, owners, even his own team manager.

In baseball where $10 million plus annual salaries are fairly common Beane was given a very small budget  ($40mil) to field a team of 25 active players & 15 others who make up a 40 man roster. Beane determined that baseball had been all wrong in what metrics it was using to draft & trade players & what their dollar value was to the team. Statistics such as stolen bases, runs batted in, and batting average, typically used to gauge players had been determined by Beane to be relics of an earlier time.

Instead he theorized that metrics such as OBP (On Base Percentage) SLG (Slugging Percentage) were the Impact Metrics & were far more important than RBI’s, SB’s, & BA.

Oakland went on to a 103 – 59 record, second only to the New York Yankees who finished the year with a 103-58 season at the cost of over $100 million just for player’s salaries to achieve the same number of wins.

Becher goes on to say “We live in an increasingly data driven world. Unlocking the power of the data & analytics provides insights & a competitive edge….”

This is exciting to me & I plan on looking more into the Impact Metrics versus the easily attainable Activity Metrics that we currently put so much faith into.

I now know what Ed Kless feels like when he’s attempting to teach software partners a more financially sound method of billing for their services. Many of those partners are CPA’s, a group who thrive in the thrill of Hourly Billing. I believe that it takes courage & a firm conviction to believe in something that is totally opposite of the “norm.” It makes it expodentially difficult when you exist in a world that lives on the time worn creed, “But that’s the way we’ve always done it.”

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Are You Still Missing The Social Media / Blogging Train?……..


Don’t Be This Guy, He Missed The Train

Since Sage Summit I’ve been talking to a lot of companies of different sizes & different industries about the importance of getting on the social media train. Social media is not a fad, it’s here to stay.

Consider these statistics from Econsultancy Network Statistics Quarterly Compendium

  1. Global Wi-Fi usage is up by 240% between Q2 2011 & Q2 2012
  2. 76% of marketers plan to increase their YouTube and/or video marketing
  3. 25% of corporations have at least 1 staff member who works exclusively on social media
  4. 57% of corporations have their social media team within their marketing department
  5. Most corporate social media is used for Communications, Marketing, Customer Service & Reputation Monitoring
  6. 62% of corporations intend to increase budgets for social media
  7. 90% of corporations say social media is becoming a more important part of their marketing strategy
  8. A LinkedIn profile can bring many opportunities in your direction. If you’re sure what to do ask someone who has had success utilizing LinkedIn and to a lesser degree Twitter and Facebook The other area that I’m stressing to companies is blogging and that’s because most of them  don’t have a blog because most people don’t think they can write.

    I employ a very simple methodology that proves that ALL people can write and they shouldn’t be afraid to.

    Below are my reasons why I think blogging is so important to a company:

    a. It gives the company a face & more visibility
    b. It helps build a trust relationship
    c. If your blog is about your industry it helps mark you as an industry expert
    d. Some people are leary of “Push Notification,” be careful that you don’t come off as being pushy with your sales pitch. As a matter of fact, don’t try to sell anything other than yourself and your quality company
    e. A blog can generate leads & business provided your blog isn’t one huge sales pitch

There are more reasons to blog, these are but a few. I’m sure that you can come up with a lot more of your own. While you’re contemplating a company blog ask yourself two questions;

Are my competitor’s blogging? Are my customers blogging?

If you answered “yes” to at least one of the questions then you should be picking up the phone & calling someone who is an expert in the art of setting up company blogs.

I just saw a statistic at Sage Summit that made me smile; approx. 65% of all businesses blog. I wish I could remember which company it was that shared that with me. Even it’s off 5-10% +/- that means that over half of all businesses are utilizing a fantastic tool that most of didn’t use just 5 years ago.

So, are you willing to get on the train or are you going to be left at the station wishing you had jumped on? My suggestion? Get on the train, now!

sage partners, employees,alumni linkedIn group fall meeting

Join us for the Sage Partners, Employees & Alumni Group Fall Meeting

        Andreis Conscious Restaurant, Irvine
http://www.andreisrestaurant.com/

Come & join the members of the most dynamic LinkedIn Group for our Fall meetup.

This is a fantastic opportunity to network with your fellow colleagues & make new acquaintances.

We’ll have an All Star panel to talk about the topics that YOU choose.
Our Platinum sponsor, Altec, & their dynamite Events Team that is lead by April Blankenship & her 2nd in command, Allison Alonzo have secured a beautiful location for this Meetup.
They’re supplying us with breakfast & we’ll have a Webex connection for those who are interested in the meeting but are geographically unable to attend that is being setup by  Moira Goggin of Chismet Consulting.
We’re looking for raffle prizes from partners, we’re going to give you a chance to talk briefly about your product.
We’d like you to choose 3 topic suggestion for the meeting.
_____Learn about 3rd party add-ons & other Sage updates
_____Identify ways to maximize your involvement in this group. “Get The Most From Your Post.”
_____Network with Sage Partners & 3rd party vendors.
_____Keep up with trends affecting the ERP/CRM industry & technology
_____Exchange views on the Summit topics & sessions. Got ideas for sessions? We want to hear them
_____Discover ways to excel in your business & differentiate yourself from your competition
(Rank your priorities 1 -6 / 1 Higest, 6 Lowest)
We look forward to seeing you on Oct. 11th.
Have questions?
Bill Kizer; 760.518.2493
April Blankenship; 949.727.1248
Allison Alonzo; 949.727.1248
Moira Goggin; 562-989-8400
John Hoyt; 818.572.7537

Why Do We Say “Happy” on Memorial Day?

                 
Despite all the problems we have here in the U.S.A. Its remains the greatest country to live in. The multiple freedoms that we enjoy came at a heavy cost, the lives of those who chose to fight for our country.

To all the Marines, Army, Navy, Air Force members who paid the ultimate price I owe a debt of gratitude that I will never be able to re-pay. To the 58,000 plus who gave their life in Vietnam for a war that we had no business being involved in, thank you. Thank you for going even though you were treated like an alien  upon your return to an ungrateful country.

Today you can see the enormity of all those lives by visiting the Vietnam Veterans Memorial Wall in Washington D.C. It’s a humbling experience.

Iraq and Afghanistan have added thousands more to that toll with most of them in the 18 – 24 years old range. That’s too many lost sons & daughters, brothers & sisters, fathers & mothers, nieces & nephews, & grand children in the prime of their life.

I live near Camp Pendleton, the busiest military base in America and I see these kids everyday ready to pay that price. Kids from small towns to large cities, who would rather be hanging with their friends back in Kansas, Oklahoma, Nebraska, New York, California & any other state in the U.S. but made the decision to keep us free another day, thank you from the bottom of my heart. Don’t think they’re not afraid, they are, but they also believe in keeping a commitment they made to their friends, family & country.

I don’t have an answer for the Happy Memorial Day greeting but I do believe that it shouldn’t be “Happy” when we honoring those who have lost their life.

So instead of getting wasted on Memorial Day do something for these kids.

 Even if it’s a simple “thank you for your service.”

SEMPER FI

Goodbye 55


Junior Seau - (FILE) Junior Seau 1969 - 2012


Just when you think you’ve got life all figured out it comes up behind you and smacks you in the head with something else.

Oceanside, CA. is an ocean front town about 30 miles  north of downtown San Diego. Its home to a eclectic mix of different nationalities. It’s also just south of Camp Pendleton Marine Corps Base, the busiest military base in the United States. I have come to love Oceanside and some of my favorite people live and work here.

Of course no story about Oceanside can be complete without mentioning our favorite son, Tiaina “Junior” Seau

It’s also home to Oceanside High School, where the Pirates ran amok on the football field. One of their alumni was a Samoan Standout football player named Tiaina “Junior” Seau. Junior created mismatches and struck fear in his opponents. He went on to USC with the same work ethic and earned a ticket to the NFL. In 1990 he was chosen 5th overall in the 1st round by his home town San Diego Chargers and couldn’t have been more excited for the opportunity to play at the highest level in front of his family and friends.

He was known for his passionate playing style, he was a 10-time All-Pro, 12-time Pro Bowl selection, and named to the NFL 1990s All-Decade Team.  He was the focal point of the defense and the team as a whole.

I don’t think there is an NFL football quarterback who doesn’t have their favorite Junior story.

This past May 2, 2012 Junior took his own life leaving behind a legacy that will live on despite him not being here in body. His soul and spirit will live on through his aloha that he demonstrated while he was here on this earth. He left behind his ex-wife Gina  and their four children, brothers and sisters and the family Patriarch & Matriarch, Mama & Papa Seau who all live in Oceanside. Prayers should also go out to Megan Noderer, who seems to have gotten lost in the aftermath. She was Junior’s girlfriend and  the person who found Junior in his home on the Strand. Right below is the call that Megan Noderer made to 911, but it was too late.

http://soundcloud.com/soundcloud-6/junior-seau

There is no question that Junior was Oceanside’s Favorite Son. He was involved in his community and never forgot where he came from. He was always giving back to Oceanside, was always seen with a smile and if he met you once he’d remember you as if you were lifelong friends and he’d always called you “Buddy.”

I had the pleasure to meet Junior twice, the first time was at the LaDainian Tomlinson Celebrity Golf Tournament. My ex-father in law is a huge NFL fan  so I took him. We met Junior at the Reception afterwards and I remember him asking if I was Hawaiian.  He had a special place in his heart for the Hawaiians and Samoans. The second time was at a business lunch at Seau’s in Mission Valley, one of the attendees lived out of state and kept asking if Junior ever came into the restaurant, he wanted to meet his football hero. After the 3rd or 50th time he asked about Junior I looked up to see Junior walking our way. His familiar “Hey Buddy, Howzit” was how he addressed me and then he asked if I had been home to Hawaii recently. I introduced him to the other guys at the table and they were impressed by how “down home” Junior was and his friendliness towards strangers.

The Junior Seau Foundation sponsors three major programs each year to benefit children and was built on the following mission statement:

To educate and empower young people through the support of child abuse prevention, drug and alcohol awareness, recreational opportunities, anti-juvenile delinquency efforts and complimentary educational programs.

Shop with a Jock®  

Each December, the Junior Seau Foundation Teamed up with Target and over 250 local professional and amateur athletes to give 250 underprivileged children from the Boys and Girls Clubs of San Diego the opportunity to shop for gifts for their loved ones.

Scholars of Excellence Program

This program was designed to recognize young men and women who are dedicated to both personal and academic excellence. Financial assistance is granted to high school graduates who have the grades and the desire, but not the means, to attend a four year college or university. In 2011 the Foundation awarded 25 scholarships amounting to $107,500 in financial aid.

Thanksgiving at SEAU’s The Restaurant

Every Thanksgiving Junior hosts a dinner for 700+ clients of non-profit agencies, including homeless shelters, rehab centers, victims of domestic violence and military families at SEAU’S The Restaurant in Mission Valley.

Junior Seau Foundation Around Town

Junior’s footprint can be found all over San Diego as it worked hard  to empower and educate young people in the community. From funding athletic fields in La Mesa to underwriting a van to transport special education students enrolled at the Stein Education Center in Chula Vista, his Foundation has focused on making a direct impact in the community and will continue to do so even after . The foundation continues to allocate funds for programs that inspire young people to face life’s challenges with enthusiasm, hope and dignity.

I wanted this to be right so that is why it’s 2 weeks after Junior’s passing, Junior and his spirit of aloha, a smile that could light up an entire stadium, and that now too familiar phrase “Hey Buddy” will be missed

Junior was only 43, far too young to leave this earth, again another sad reminder that we don’t know when our time is up here. Make sure that you tell those around you that you love them. Give them a hug just because. Do something totally unexpected for someone, but do it now, don’t wait because then it might be too late.

Below is a link to the 911 call from Junior’s house. Credit goes to Oceanside P.D. Fire Department & the dispatcher for doing their best to keep Junior’s girlfriend somewhat grounded.

http://soundcloud.com/soundcloud-6/junior-seau

Who Should Attend Sage Summit 2012 & Why

Bill ~ Trent ~ Trevor Kizer

Gary ~ Connie ~ Jennifer ~ Erick @ Sage Summit 2011

Robert Schayes, Himanshu Palsule, Bill Kizer, Pascal Houllion Sage Summit 2011

Mark Kauffmann & Her Girls

Sean Leanne Tuohy Wayne Schulz Bill Kizer

Summit 2011 Twitter Meetup

There has been much discussion about the value of attending the Sage Summit 2012 Conference. I am one of those who have found Conferences to provide me with great value and I’ve learned a great amount of useable information. The technology industry changes daily and there’s no way to know about those changes if we don’t talk to the source. You can find the source(s) and other partners who have utilized those changes very successfully by attending events such as the new and improved Sage Summit.

Look at the business partners who consistently make the Top 10 list. Go to their website and see what they’re doing that you’re not. It’s probably a safe wager that they’ve been involved in Summit, BPAC membership, etc. It’s time to be accountable to ourselves for our failures or successes. It’s time to stop blaming others when we fail.

First, there is the long term value of creating lasting relationships with other BP’s or third party solutions and there are many knowledgeable partners and company representative who will gladly share that knowledge with you.

There has been a shift at Sage to offer more transparency and seeing the Management attend different social events & the Trade Show is a testament to this new shift. Don’t be surprised to find yourself engaged in open and honest dialogues with top management.

How do you put a price tag on product information you receive at Summit? What about face time with Sage executives? Truth be told, you can’t put a price tag on these items. The sessions alone that Sage is offering this year are numerous in count, while covering all Sage products, upgrades, changes and of course Social Media.

Too often we get caught up on doing business as we’ve always done it, not knowing that there are better ways of streamlining and making our individual businesses more cost effective. But if we don’t go to Summit and attend sessions, talk to other BP’s, then we’re going to stay in that same spiraling vortex & will get the same results. One of my favorite quotes is:

“If you keep doing what you’re doing you’re going to keep getting what you get. If you want something new you’re going to have to try something new.”

~ Author Unknown

I have spoke to BP’s who have concerns that they have never “pulled” any new business from attending Summit and other conferences occasionally or even those who go each year. Then there’s the camp that has bought booth space, collected business cards & found that most of those cards belonged to other BP’s & not potential new deal opportunities. Where’s the ROI they ask?

First, if you’re heading off to Summit with the sole intent of closing deals then you’re going to be disappointed. It’s kind of like going to a Barnum & Bailey Circus expecting Shakespeare; or going on vacation to Northern Minnesota in January wearing shorts, flip flops & sun tan lotion looking for a sun tan. You’re going to be disappointed by unrealistic expectations.

Unfortunately most companies don’t look at non revenue generating items as having any value. Unless there’s a dollar amount involved most BP’s don’t “get it.” To the partners who don’t get it, there are three questions you need to ask yourself.

What value am I adding to the equation?
What Solution can I provide?
What am I adding to the success of my business?

Come to Nashville & see the changes that are happening at Sage. You’re going to be surprised & more importantly you’re going to go back to your business with a new attitude & isn’t life itself about how you approach it? I think so & I hope to see each of you in Nashville