Even The Social Media Newbie Needs Tips, Especially The Newbie…..

Liver Cancer Pin

Be Yourself: Social media is just that. It’s social.  People want to see who you are and what you stand for.  Join the conversation; show some of your personality. But don’t try to sell your readers. One of the biggest turnoffs is being sold to.
Be Humble: Those just starting out in social media often try to establish themselves as experts or gurus within their field. Like in real life, no one likes a know-it-all. It’s crucial that you learn how to engage your readers fans without alienating them.
Find Your Niche: Facebook, Twitter and Google+ are not the only social networking platforms out there. When creating your social media strategy, it is more important to find out where your clients and customers are than it is to have a presence on Facebook or Twitter that may not get you the conversion rates you seek.
Follow Interesting People: Everyone needs a mentor, someone who is experienced in their field and who is willing to share their knowledge.  Asking questions is a great way to gain knowledge.  And remembering to pay it forward is also key.
Don’t annoy your followers: A good social media goal is to be helpful first. Trying to shamelessly promote your brand or business is a sure way to annoy and alienate your followers.  Remember, engagement comes first, then sales will follow.
Numbers aren’t everything: Social Media isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business. Don’t be discouraged by your number of followers or about one rude person you encounter in cyberspace.  Focus on creating good content, establishing real relationships and being helpful
Share The Love: Great content is meant to be shared. Posting, re-tweeting and +1 are all way to say to your followers that you value what they are doing.  And you’ll likely find that the more you do for others, the more they’ll do for you.Give Credit Where Credit is Due: When you borrow someone else’s stuff, give them credit. Plagiarism is still plagiarism, even in the cyber-world.
Follow Back: No explanation necessary.  It’s just the nice thing to do!
Know when to turn it off: When all is said and done in this 24/7 world of social media, sometimes you have to know when it’s time to shut it down. It will still be there when you wake up.

Bill Kizer
San Diego, CA. 92083

sage summit 2013

Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development

He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,200+ World Wide members.

Analytics? We Don’t Need No Stinking Analytics…….


Okay, so the heading is just a bit over the top, but I don’t believe by much.

I’ve had several websites over the past few years & when I used to speak of them it was always from the Analytics perspective. How many unique visitors did the site have? How much time were they spending on it? What was the Bounce Rate? What city were they arriving from? What foreign countries, etc., etc., blah, blah, blah ad nauseum.

I realized that we had been sold a bill of goods by Google and took the current Analytics at face value as gospel. It was also, I believe, a stroke of genius on their part when they made these available to anyone by offering them at no cost.

What did those metrics really say? More importantly what didn’t they say?

“Most businesses measure only Activity Metrics which I’ve come to believe don’t tell the whole story. What we should be looking at are Outcome Metrics  which monitor impact,” according to Jonathan Becher, CMO SAP.

After reading his brief column titled “Counting What Counts: How Outcome Metrics Have Changed the Game” in the Sept. 24th issue of Forbes Magazine, I felt that I has found a kindred spirit.

This idea that maybe we were looking at the wrong metrics was the basis for the movie Moneyball in which Billy Beane, then the General Manager of the Oaklands Athletics MLB team turned the baseball world upside down with his theory. He had a lot of naysayers within, old school scouts, owners, even his own team manager.

In baseball where $10 million plus annual salaries are fairly common Beane was given a very small budget  ($40mil) to field a team of 25 active players & 15 others who make up a 40 man roster. Beane determined that baseball had been all wrong in what metrics it was using to draft & trade players & what their dollar value was to the team. Statistics such as stolen bases, runs batted in, and batting average, typically used to gauge players had been determined by Beane to be relics of an earlier time.

Instead he theorized that metrics such as OBP (On Base Percentage) SLG (Slugging Percentage) were the Impact Metrics & were far more important than RBI’s, SB’s, & BA.

Oakland went on to a 103 – 59 record, second only to the New York Yankees who finished the year with a 103-58 season at the cost of over $100 million just for player’s salaries to achieve the same number of wins.

Becher goes on to say “We live in an increasingly data driven world. Unlocking the power of the data & analytics provides insights & a competitive edge….”

This is exciting to me & I plan on looking more into the Impact Metrics versus the easily attainable Activity Metrics that we currently put so much faith into.

I now know what Ed Kless feels like when he’s attempting to teach software partners a more financially sound method of billing for their services. Many of those partners are CPA’s, a group who thrive in the thrill of Hourly Billing. I believe that it takes courage & a firm conviction to believe in something that is totally opposite of the “norm.” It makes it expodentially difficult when you exist in a world that lives on the time worn creed, “But that’s the way we’ve always done it.”

Are You Still Missing The Social Media / Blogging Train?……..

Don’t Be This Guy, He Missed The Train

Since Sage Summit I’ve been talking to a lot of companies of different sizes & different industries about the importance of getting on the social media train. Social media is not a fad, it’s here to stay.

Consider these statistics from Econsultancy Network Statistics Quarterly Compendium

  1. Global Wi-Fi usage is up by 240% between Q2 2011 & Q2 2012
  2. 76% of marketers plan to increase their YouTube and/or video marketing
  3. 25% of corporations have at least 1 staff member who works exclusively on social media
  4. 57% of corporations have their social media team within their marketing department
  5. Most corporate social media is used for Communications, Marketing, Customer Service & Reputation Monitoring
  6. 62% of corporations intend to increase budgets for social media
  7. 90% of corporations say social media is becoming a more important part of their marketing strategy
  8. A LinkedIn profile can bring many opportunities in your direction. If you’re sure what to do ask someone who has had success utilizing LinkedIn and to a lesser degree Twitter and Facebook The other area that I’m stressing to companies is blogging and that’s because most of them  don’t have a blog because most people don’t think they can write.

    I employ a very simple methodology that proves that ALL people can write and they shouldn’t be afraid to.

    Below are my reasons why I think blogging is so important to a company:

    a. It gives the company a face & more visibility
    b. It helps build a trust relationship
    c. If your blog is about your industry it helps mark you as an industry expert
    d. Some people are leary of “Push Notification,” be careful that you don’t come off as being pushy with your sales pitch. As a matter of fact, don’t try to sell anything other than yourself and your quality company
    e. A blog can generate leads & business provided your blog isn’t one huge sales pitch

There are more reasons to blog, these are but a few. I’m sure that you can come up with a lot more of your own. While you’re contemplating a company blog ask yourself two questions;

Are my competitor’s blogging? Are my customers blogging?

If you answered “yes” to at least one of the questions then you should be picking up the phone & calling someone who is an expert in the art of setting up company blogs.

I just saw a statistic at Sage Summit that made me smile; approx. 65% of all businesses blog. I wish I could remember which company it was that shared that with me. Even it’s off 5-10% +/- that means that over half of all businesses are utilizing a fantastic tool that most of didn’t use just 5 years ago.

So, are you willing to get on the train or are you going to be left at the station wishing you had jumped on? My suggestion? Get on the train, now!

What To Wear, What To Wear @ Sage Summit 2012

I get teased a lot because I don’t know how to pack lightly. I operate under the “You Just Never Know” Theory when it comes to travelling.

A man writing a blog about what to wear to a conference? If you are Wayne Schulz or Robert Wood you pack 2 pair of socks, 1 pair of tennis shoes, 1 semi dress pair, 2 pair of Dockers, 2 Polo Short Sleeved Shirts, & assorted accessories. Nothing has to match, just has to be comfortable and ready.

Sometimes I wish it were that easy for me. It just isn’t. I like wearing suits, sport coats & wool gabardine slacks with matching shirts & shoes. I probably spend more making sure everything is dry cleaned and laundered PRIOR to a trip that some people spend at the dry cleaners in an entire year. I’m not bragging, it is an affliction to which there is no cure.

We’re only 3 weeks away from attending Sage Summit 2012. Prior to leaving San Diego I think that it’s time to get out the checklist. If you’re like me, you’ll discover that if I don’t prepare a checklist I’ll always end up 1 pair of socks short, too few business cards, forgot toothpaste, brought 2 bottles of shampoo, no conditioner. You name it, I’ve forgot it on one trip or another. That’s why I pack like I’m leaving for a year around the world.

Belove I’ve included the average temperature & humidity for Nashville just in case you’re wondering about what to wear.

Nashville Average Humidity August

Airline Ticket √
Sage Summit Registration √
Room Reservation √
Luggage √
4 Suits √
2 Pair Slacks √
1 Pair Jeans √
8 Shirts, Dress
2 Casual √
3-4 Pair of Shoes,
Including Flip Flops√

Average August Temperature Nashville

6-8 Pair of Socks √
6-8 Pair of Underwear √
3 Belts √
4 Tee Shirts √
Assorted Toiletries √
Laptop √
iPad √
Camera √
Cell Phone √
Chargers For Laptop, iPad, Camera, Cell Phone √
Extra “AA & “AAA “Batteries for Any Emergency √
Necessary Travel Documents √I enjoy wearing suits at conferences so I need those. I have to wear different shirts to match the suits, sports coats, etc.  Of course extra socks & underwear are a must & different shoes for each suit are very important. There’s nothing worse than wearing a black suit & the wrong shoes or socks.

Should be all set, right? Wrong. Don’t forget your wallet! I’ve done that before also. If it can be forgotten I’ve forgotten it on some trip to somewhere.

This list looks like a list for a man, but it can be used just as easy for women.

I think that someone could make a decent living as professional packers. Hand them your list, they go through it with you, and voila your only job is to get to the airport in time. She’s already packed your luggage in your car and included your entire itinerary and any other necessary documentation.

I recently purchased a new large piece of London Fog luggage and I feel very compelled to fill it. One of the local luggage stores was having a killer sale on London Fog luggage. Had to have it! Retail Therapy is so rewarding & satisfying (until you get the credit card bill)

One item that is HIGHLY recommend  is a light coat. Longer Flights  tend to get chilly and so do the Session Rooms. This reminder comes from #SageSummit so I would pay extra attention to it.

Above all, get there safe and on time, dress accordingly and if the airline loses your luggage you can participate in one of my other favorite hobbies and that’s shopping. Gaylord Opryland has a couple of shops to purchase something new.

Yeah, I know I’m a guy & I should honor the Man Code & not admit to enjoy shopping so much.


I’ve Got Junk In My Box

When I was writing this blog and I decided on the title “I’ve Got Junk In My Box” I couldn’t help but think of the Black Eyed Peas song “My Hump” a semi silly song that refers to a woman’s derriere.

If you’re easily offended don’t worry, I haven’t gone off the deep end, the correlation is purely coincidental and that’s just the title that kept coming to mind at 3:00 a.m. here in San Diego.

There is a serious side to this post and that’s all the junk that I receive in my e-mail box on a daily basis. I average somewhere in the neighborhood of 100 – 125 e-mails daily and am somewhat surprised by the efforts that companies go through to break down my computers firewall,  spam filters, trusted and restricted sites, and whatever else either Microsoft, Eset or myself have downloaded to keep my computer safe from Spammers, Hackers, Phishers, Spoofers, etc.

                                                                      Email Marketing

The good news is that many companies have considerably improved their email marketing, partly because of legal requirements.

But many still burn out their contacts by misusing their details.

Here are a few of the most common reasons you’ll lose customer trust and damage your brand:

•Emailing irrelevant offers.

•Passing on your email addresses without permission.

•Sending too many emails. (Now there’s an ambiguous term, what’s too many?)

•Failing to protect your data.

•Not  offering an Easy UnSubscription Plan. (This will get my blood boiling)

How effective is emailing Spam?I’m sure their Cost Of Business is small because their main operating cost would be the management of their mailing lists. It must some sustainable return or they wouldn’t keep doing it.

Here’s a number that will put it all into prospective. In 2011 it’s estimated that there were 7  TRILLION sent around the world! That’s a million million or a thousand billion!

 I’m sure there’s some chump signing up for the Publisher’s Clearing Warehouse Grand, Stupendous, Incredible,  Outlandish, Phony, Preposterous, Million Dollar Sweepstakes.

I’m sure I’m not the only person who gets tons of junk emails. What’s the solution? Personally I don’t know. A friend of mine says that she when starts getting slammed with junk she simply opens up a new email account. Hmm, I like it but it wouldn’t be practical for me.

Remember to “Keep The Junk Out of Your Trunk.”

Is Texting REALLY an innovation?

20 years ago, IN DECEMBER, text messagING WAS BORN & SINCE HAS shaped our lives & careers.

It seems that this 20 year anniversary went by without any recognition….since this invention and other great inventions like “e-mail” what could you never live without in your business environment? We forget how far we’ve come sometimes, maybe we should take time to ponder what a less techy world would be like.

 I’m probably one of the few who do as little TM’ing as possible. I dislike it for a couple of reasons; what happened to face to face conversations?

Have you tried to have a conversation with a teenager today who injects “stupid,” “retarded,” “annoying.”LMAO, ROLF, BTW, and my personal favorite STFU.

The art of conversation seems to have been lost on the next generation. They’re constantly looking at a small screen, thumbs flying over the keyboard, holding TM sessions with 1-10 other TMers that seemingly last forever. Ask them what they writing about and the answer is invariably, “I dunno know.”

My friends daughter just got a new phone and she asked me to go to Verizon with her to help her pick out a phone and never in my many trips to Verizon over the years have I felt more lost than the 45 minutes she and I spent there.

Her only requirement for a PHONE was the ease of TMing. My TMing is slow, laborious and full of typos & syntax errors. her first month of owning the phone was rewarded with a call to the Verizon Support Center. It seems that she and her friend “He’s not my boyfriend” jammed her phone with over 3,000 TM’s in just 3 weeks. What in the heck can two teenagers be “talking” about that takes up
3,oo0 text messages? I wanted to ask but common sense told I wouldn’t understand anyway, so I took the safe route. 

I don’t think I talked that much to my first girlfriend during the entire 9th grade. Sorry Valerie, if we’d had Text Messaging we could have said so much more. But then again, I probably didn’t want to know what she was thinking about, nor would I have any idea what to do that information.  Trust me I was a dork all through school D-O-R-K

It’s my theory that if TMing remains a favorite form of communication man will start to evolve with 2 big ugly thumbs and the rest of their digits will proportionally reduce in size. After 200 years, we’ll be back to the caveman days with conversation. A simple grunt will be the only conversation that will emit from our mouths because our mouths will continue to reduce in size as our thumbs grow larger from lack of use. In 400 years we’ll just be two gigantic thumbs walking around looking for another pair of gigantic thumbs to text message with.

I know most of you pondered a completely different thought but I would love it if there were no TMing. If anyone does TM me, I promise you it will be days before you hear back from me.

If anyone needs to get in touch with me you can either e-mail me or use a phone for conversation purposes.