I enjoy writing, or in this case blogging. While getting readers is a factor it’s not my ultimate goal.
My goal is to write an informative blog that interests readers and makes them return to see my next blog.
Along the way I’ve picked up some tips that I think may be helpful to future writers and companies that are considering either writing their own blog or hiring a ghost writer.
1. Be patient, building readers and ultimately customers or prospects takes time. One of the first items I go over with a blog prospect is not to expect thousands or ever hundreds of readers overnight
2. Numbers aren’t everything: Blogging isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business.
3. Don’t get discouraged by your number of readers or one rude comment that someone makes. Focus on creating good content, establishing real relationships and being helpful.
4. Don’t rant; don’t use your blog as your personal “bitch” session, unless this is the format for your blog. It isn’t a good business decision to constantly complain, especially if you’re not offering a positive solution.
5. Stay positive; you’ll always get and keep readers if people don’t think of you as a crazed dog.
See You All at Sage Summit 2013 at Gaylord National Resort; Washington D.C. July 21 – 26
Bill Kizer is a Social Media Consultant based in San Diego, CA. He has spent many years as a Sage Software Value Added Re-Seller. Currently he works with Sage VAR’s to help them build a Social Media base for their companies. To contact Bill either e-mail; firstname.lastname@example.org / blog; http://billkizer.com / 760-518-2493
I spend a lot of time extolling the overall virtues of a blog but it’s important to remember that it has to be done well to be of benefit.
Done badly, a blog can make you and your company look unprofessional, spammy and a poorly educated staff.
A bad blog is not better than no blog at all. In fact, you’d be better off forgetting the whole thing if you don’t have the resources to do it well.
So, here are the most common mistakes and issues that I see on corporate blogs:
Sales pitches instead of useful, informative articles.
Irrelevant or useless content.
Attention-grabbing or alarmist headlines that aren’t backed up by the content.
Errors in spelling and grammar.
Rare or inconsistent posting so the blog looks uncared for.
Don’t Be This Guy, He Missed The Train
Since Sage Summit I’ve been talking to a lot of companies of different sizes & different industries about the importance of getting on the social media train. Social media is not a fad, it’s here to stay.
Consider these statistics from Econsultancy Network Statistics Quarterly Compendium
- Global Wi-Fi usage is up by 240% between Q2 2011 & Q2 2012
- 76% of marketers plan to increase their YouTube and/or video marketing
- 25% of corporations have at least 1 staff member who works exclusively on social media
- 57% of corporations have their social media team within their marketing department
- Most corporate social media is used for Communications, Marketing, Customer Service & Reputation Monitoring
- 62% of corporations intend to increase budgets for social media
- 90% of corporations say social media is becoming a more important part of their marketing strategy
- A LinkedIn profile can bring many opportunities in your direction. If you’re sure what to do ask someone who has had success utilizing LinkedIn and to a lesser degree Twitter and Facebook The other area that I’m stressing to companies is blogging and that’s because most of them don’t have a blog because most people don’t think they can write.
I employ a very simple methodology that proves that ALL people can write and they shouldn’t be afraid to.
Below are my reasons why I think blogging is so important to a company:
a. It gives the company a face & more visibility
b. It helps build a trust relationship
c. If your blog is about your industry it helps mark you as an industry expert
d. Some people are leary of “Push Notification,” be careful that you don’t come off as being pushy with your sales pitch. As a matter of fact, don’t try to sell anything other than yourself and your quality company
e. A blog can generate leads & business provided your blog isn’t one huge sales pitch
There are more reasons to blog, these are but a few. I’m sure that you can come up with a lot more of your own. While you’re contemplating a company blog ask yourself two questions;
Are my competitor’s blogging? Are my customers blogging?
If you answered “yes” to at least one of the questions then you should be picking up the phone & calling someone who is an expert in the art of setting up company blogs.
I just saw a statistic at Sage Summit that made me smile; approx. 65% of all businesses blog. I wish I could remember which company it was that shared that with me. Even it’s off 5-10% +/- that means that over half of all businesses are utilizing a fantastic tool that most of didn’t use just 5 years ago.
So, are you willing to get on the train or are you going to be left at the station wishing you had jumped on? My suggestion? Get on the train, now!