Even The Social Media Newbie Needs Tips, Especially The Newbie…..

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Be Yourself: Social media is just that. It’s social.  People want to see who you are and what you stand for.  Join the conversation; show some of your personality. But don’t try to sell your readers. One of the biggest turnoffs is being sold to.
Be Humble: Those just starting out in social media often try to establish themselves as experts or gurus within their field. Like in real life, no one likes a know-it-all. It’s crucial that you learn how to engage your readers fans without alienating them.
Find Your Niche: Facebook, Twitter and Google+ are not the only social networking platforms out there. When creating your social media strategy, it is more important to find out where your clients and customers are than it is to have a presence on Facebook or Twitter that may not get you the conversion rates you seek.
Follow Interesting People: Everyone needs a mentor, someone who is experienced in their field and who is willing to share their knowledge.  Asking questions is a great way to gain knowledge.  And remembering to pay it forward is also key.
Don’t annoy your followers: A good social media goal is to be helpful first. Trying to shamelessly promote your brand or business is a sure way to annoy and alienate your followers.  Remember, engagement comes first, then sales will follow.
Numbers aren’t everything: Social Media isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business. Don’t be discouraged by your number of followers or about one rude person you encounter in cyberspace.  Focus on creating good content, establishing real relationships and being helpful
Share The Love: Great content is meant to be shared. Posting, re-tweeting and +1 are all way to say to your followers that you value what they are doing.  And you’ll likely find that the more you do for others, the more they’ll do for you.Give Credit Where Credit is Due: When you borrow someone else’s stuff, give them credit. Plagiarism is still plagiarism, even in the cyber-world.
Follow Back: No explanation necessary.  It’s just the nice thing to do!
Know when to turn it off: When all is said and done in this 24/7 world of social media, sometimes you have to know when it’s time to shut it down. It will still be there when you wake up.

Bill Kizer
760.518.2493
San Diego, CA. 92083
williamkizer52@gmail.com

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Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development

He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,200+ World Wide members.

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Analytics? We Don’t Need No Stinking Analytics…….

[FINN]

Okay, so the heading is just a bit over the top, but I don’t believe by much.

I’ve had several websites over the past few years & when I used to speak of them it was always from the Analytics perspective. How many unique visitors did the site have? How much time were they spending on it? What was the Bounce Rate? What city were they arriving from? What foreign countries, etc., etc., blah, blah, blah ad nauseum.

I realized that we had been sold a bill of goods by Google and took the current Analytics at face value as gospel. It was also, I believe, a stroke of genius on their part when they made these available to anyone by offering them at no cost.

What did those metrics really say? More importantly what didn’t they say?

“Most businesses measure only Activity Metrics which I’ve come to believe don’t tell the whole story. What we should be looking at are Outcome Metrics  which monitor impact,” according to Jonathan Becher, CMO SAP.

After reading his brief column titled “Counting What Counts: How Outcome Metrics Have Changed the Game” in the Sept. 24th issue of Forbes Magazine, I felt that I has found a kindred spirit.

This idea that maybe we were looking at the wrong metrics was the basis for the movie Moneyball in which Billy Beane, then the General Manager of the Oaklands Athletics MLB team turned the baseball world upside down with his theory. He had a lot of naysayers within, old school scouts, owners, even his own team manager.

In baseball where $10 million plus annual salaries are fairly common Beane was given a very small budget  ($40mil) to field a team of 25 active players & 15 others who make up a 40 man roster. Beane determined that baseball had been all wrong in what metrics it was using to draft & trade players & what their dollar value was to the team. Statistics such as stolen bases, runs batted in, and batting average, typically used to gauge players had been determined by Beane to be relics of an earlier time.

Instead he theorized that metrics such as OBP (On Base Percentage) SLG (Slugging Percentage) were the Impact Metrics & were far more important than RBI’s, SB’s, & BA.

Oakland went on to a 103 – 59 record, second only to the New York Yankees who finished the year with a 103-58 season at the cost of over $100 million just for player’s salaries to achieve the same number of wins.

Becher goes on to say “We live in an increasingly data driven world. Unlocking the power of the data & analytics provides insights & a competitive edge….”

This is exciting to me & I plan on looking more into the Impact Metrics versus the easily attainable Activity Metrics that we currently put so much faith into.

I now know what Ed Kless feels like when he’s attempting to teach software partners a more financially sound method of billing for their services. Many of those partners are CPA’s, a group who thrive in the thrill of Hourly Billing. I believe that it takes courage & a firm conviction to believe in something that is totally opposite of the “norm.” It makes it expodentially difficult when you exist in a world that lives on the time worn creed, “But that’s the way we’ve always done it.”

Who Can You Trust?

Since MIS Group closed it’s doors last week there has been alot of conversation given to how does something like this happen to a VAR that was just the Overall Partner of The Year. While it leaves me shaking my head in wonderment I’m going to leave that question to be answered by those who are more capable.

No one has called me to find out what I believe did or didn’t happen. I had no financial interests in the MIS Group. I’m just an observer to the parade as it goes by.

I’m looking at Google.com & see 8 entries for other VAR’s to “help” customers who have been left in the lurch by the sudden closure. I’ve gotten off my high horse & determined that these orphans are going to need the help that a VAR can bring. Initially I thought that it seemed like a pack of buzzards were circling ready to move in. Business is business & someone is going to have to make some tough business decisions. Continue reading