Should Your Company Blog? Mostly “Yes” Sometimes “No”

I love my job

I spend a lot of time extolling the overall virtues of a blog but it’s important to remember that it has to be done well to be of benefit.

Done badly, a blog can make you and your company look unprofessional, spammy and a poorly educated staff.

A bad blog is not better than no blog at all. In fact, you’d be better off forgetting the whole thing if you don’t have the resources to do it well.

So, here are the most common mistakes and issues that I see on corporate blogs:

Sales pitches instead of useful, informative articles.

Irrelevant or useless content.

Attention-grabbing or alarmist headlines that aren’t backed up by the content.

Errors in spelling and grammar.

Rare or inconsistent posting so the blog looks uncared for.

I’ve Got Junk In My Box

When I was writing this blog and I decided on the title “I’ve Got Junk In My Box” I couldn’t help but think of the Black Eyed Peas song “My Hump” a semi silly song that refers to a woman’s derriere.

If you’re easily offended don’t worry, I haven’t gone off the deep end, the correlation is purely coincidental and that’s just the title that kept coming to mind at 3:00 a.m. here in San Diego.

There is a serious side to this post and that’s all the junk that I receive in my e-mail box on a daily basis. I average somewhere in the neighborhood of 100 – 125 e-mails daily and am somewhat surprised by the efforts that companies go through to break down my computers firewall,  spam filters, trusted and restricted sites, and whatever else either Microsoft, Eset or myself have downloaded to keep my computer safe from Spammers, Hackers, Phishers, Spoofers, etc.

                                                                      Email Marketing

The good news is that many companies have considerably improved their email marketing, partly because of legal requirements.

But many still burn out their contacts by misusing their details.

Here are a few of the most common reasons you’ll lose customer trust and damage your brand:

•Emailing irrelevant offers.

•Passing on your email addresses without permission.

•Sending too many emails. (Now there’s an ambiguous term, what’s too many?)

•Failing to protect your data.

•Not  offering an Easy UnSubscription Plan. (This will get my blood boiling)

How effective is emailing Spam?I’m sure their Cost Of Business is small because their main operating cost would be the management of their mailing lists. It must some sustainable return or they wouldn’t keep doing it.

Here’s a number that will put it all into prospective. In 2011 it’s estimated that there were 7  TRILLION sent around the world! That’s a million million or a thousand billion!

 I’m sure there’s some chump signing up for the Publisher’s Clearing Warehouse Grand, Stupendous, Incredible,  Outlandish, Phony, Preposterous, Million Dollar Sweepstakes.

I’m sure I’m not the only person who gets tons of junk emails. What’s the solution? Personally I don’t know. A friend of mine says that she when starts getting slammed with junk she simply opens up a new email account. Hmm, I like it but it wouldn’t be practical for me.

Remember to “Keep The Junk Out of Your Trunk.”