Tweet This…….

sage summit 2013Bill Diana Peter

Now that Sage Summit has come and gone, blogs have been written, speeches given, hundreds of Tweets sent and received, keynotes given, sessions attended, planes caught, some not; some were delayed due to weather and were bumpy, others were as smooth as a baby’s bottom.

Going back to the Twitter subject, one day during Summit I received 1,100+ Tweets, isn’t that a bit much? I say yes, how much noise is the human brain able to assimilate? I can’t speak for yours but everything going on around me at Summit the last thing I need Is 1,100 Tweets. I’m not sure of the exact number that I’m no longer assimilating but rather I’m just deleting groups of 10 – 20 Tweets but I do know what the number isn’t and that’s 1,100

Summit was my first experience with social media when I wanted to grind my Galaxy Note 2 into small pieces, get a home phone without an answering machine, no pager. If I answered the phone it meant I was home, if not I wasn’t there, you’d have to call back.

This doesn’t mean that I dislike Twitter; it just means that I don’t need 1,100 Tweets per day so slow your Twitter roll and if you tweeted during Summit and I didn’t get back now you know why.

Take Care

Bill & Sons, Trent and Trevor

Advertisements

Are You A Digital Addict?

Help Find A Cure For Liver Cancer

Help Find A Cure For Liver Cancer

How many Days This Week have you…..
1. Checked Twitter & Facebook before getting out of bed?
2. Had 5 minutes of Internet activity turn into more than 30 minutes?
3. Texted while driving?
4. Texted while walking across the street?
5. Posted a Facebook photo of your dinner or a neat trick that your pet just learned?

How many times today have you…..
a. Said, “Just a second, I have to check my email, Twitter, Facebook, LinkedIn, etc.?
b. Checked in to the same Starbucks, etc. on Four Square?
c. Reach for your smart phone during a meeting, just for comfort?
d. Realized you left your smartphone at home, and when you’ve gone back and retrieved it breathed a little easier.
e. Panicked because a co-worker caught you playing Solitaire, Words With Friends or your favorite game?
f. Nearly walked into someone or something while checking your phone?
g. Tweeted or answered an e-mail from the toilet?

Now add your score enter 2 points for every activity you’ve indulged in, now come on let’s be honest.

0-10: Don’t change a thing. This tongue in cheek blog was written for your eyes.
11 + 19; Turn your cell phone off for a few hours just to see how that feels.
20 +; I’m not saying you have a problem but your boss or significant other may think you have a problem.

Recently I watched a TV show that took 5 coeds who typically rely on their smartphone and the producers asked them if they’d be interested in participating in this week long experiment. This being Southern California, the breeding  grounds for reality shows and endless reality “stars.”  What coed wouldn’t join in? The results were interesting. One of the girls became a stark raving bitch (her description) after just one day. On the other end of the spectrum one of the coeds didn’t really mind and the other two were in the middle. Scientific? No, but it was interesting to watch Coed #1 lose her marbles.

There are hundreds of similar studies being conducted to determine how our daily activity has changed; what that means, if anything at all. Can we actually be addicted to the activity and time spent with our gadgets?

When will the first case of LSAS (Lost Smartphone Absence Syndrome pop up in front of a judge? Which ambulance chasing lawyer use it as a defense?

One more time and then I’m walking away from this laptop for the day. I was watching a couple at my favorite nearby restaurant, sit and play with their phones while completely ignoring their dinner mate. They continued this way even after their food was delivered to them. They didn’t say 10 words to each other. This is the type of addiction that I’m referring to.

Sage Summit 2013

Sage Summit 2013

See you at Sage Summit 2013
July 21-26
National Harbor Gaylord Resort and Conference Center.

Bill Kizer
760.518.2493
San Diego, CA. 92083
williamkizer52@gmail.com 

Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development

He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,300+ World Wide members.

Even The Social Media Newbie Needs Tips, Especially The Newbie…..

Liver Cancer Pin

Be Yourself: Social media is just that. It’s social.  People want to see who you are and what you stand for.  Join the conversation; show some of your personality. But don’t try to sell your readers. One of the biggest turnoffs is being sold to.
Be Humble: Those just starting out in social media often try to establish themselves as experts or gurus within their field. Like in real life, no one likes a know-it-all. It’s crucial that you learn how to engage your readers fans without alienating them.
Find Your Niche: Facebook, Twitter and Google+ are not the only social networking platforms out there. When creating your social media strategy, it is more important to find out where your clients and customers are than it is to have a presence on Facebook or Twitter that may not get you the conversion rates you seek.
Follow Interesting People: Everyone needs a mentor, someone who is experienced in their field and who is willing to share their knowledge.  Asking questions is a great way to gain knowledge.  And remembering to pay it forward is also key.
Don’t annoy your followers: A good social media goal is to be helpful first. Trying to shamelessly promote your brand or business is a sure way to annoy and alienate your followers.  Remember, engagement comes first, then sales will follow.
Numbers aren’t everything: Social Media isn’t about the number of followers you have or how many fans. It’s about creating a conversation with your audience that will hopefully lead to the creation of loyal, repeat customers for your business. Don’t be discouraged by your number of followers or about one rude person you encounter in cyberspace.  Focus on creating good content, establishing real relationships and being helpful
Share The Love: Great content is meant to be shared. Posting, re-tweeting and +1 are all way to say to your followers that you value what they are doing.  And you’ll likely find that the more you do for others, the more they’ll do for you.Give Credit Where Credit is Due: When you borrow someone else’s stuff, give them credit. Plagiarism is still plagiarism, even in the cyber-world.
Follow Back: No explanation necessary.  It’s just the nice thing to do!
Know when to turn it off: When all is said and done in this 24/7 world of social media, sometimes you have to know when it’s time to shut it down. It will still be there when you wake up.

Bill Kizer
760.518.2493
San Diego, CA. 92083
williamkizer52@gmail.com

sage summit 2013

Bill is recognized as a top performing senior level executive with multiple years of proven success in sales, management and business development

He’s considered a leader in Sage Software ERP solutions, business-to-business direct sales and business development. He’s developed successful sales teams. He’s adept at analyzing growth opportunities to meet corporate objectives. He’s also been successful in building an online Sage LinkedIn Community with 8,200+ World Wide members.

What Not to Say to a Social Media Strategist…

Kim Garst Head Shot

Kim Garst

Written By Kim Garst @kimgarst / CEO, Entrepreneur, Social Media & Personal Branding Strategist & Mentor to Business Owners. Forbes TOP 50 Social Media Influencer

1. They pay you to do that? I thought social media was free! 

Well yes, it’s free to have an account on every social media platform. Some of the tools to increase efficiency in social media aren’t free. And that doesn’t even get into the issue of whether it’s cost effective to put yourself through the learning curve required to use social media effectively – posting fresh content regularly, writing at least 2 blog posts per week, and creating videos just to name a few. To use social media well takes time and a consistent strategy. I haven’t even mentioned marketing knowledge yet!

2. I know how to use Facebook! How do I start?

I think developing a social media marketing business is a great way for people to break out of traditional work environments – especially people like stay at home moms, retirees, etc. However, just because you use Facebook doesn’t mean you are ready to hang out your shingle and call yourself an expert! There are many other social media platforms, not to mention running a website or a blog. Plus, the endless hours of learning online marketing strategies – which are very different than standard marketing strategies.

3. You just play on social media all day? What kind of a job is that?

Honestly, while there are certain activities that go into every social media marketing campaign, every day and every client has unique needs. So while I know what kinds of activities I’ll be doing regularly, there are many days that I never know what is going to happen by the day’s end! (But I can assure you, it’s not just “playing” on any platform, be it Twitter, Facebook, LinkedIn or the rest!)

4. Pinterest and Twitter for business? I thought that was just for housewives or college kids!

Marketing is about providing your message to your ideal customers, wherever they are. Social media and content marketing takes that one step further and provides valuable information across multiple channels that helps you find, then develop relationships with the people most likely to be interested in the services or products you offer. Where is your ideal client? Chances are,  they’re on Twitter and Pinterest!

5. Social media is just a fad!

As Gary Vaynerchuk puts it, betting against social media now is like betting against the Internet. Six years ago, what was developing into social media was called “Web 2.0″ It was where the internet was going, and developers knew it. While social media platforms may continue to evolve, the likelihood that social networking will cease to be part of people’s everyday lives is as high as the likelihood that movies or television will stop existing all together. They may be made and distributed differently, but they’re not going away. Neither is the need for businesses to engage with their customers online.

6. Since we’re friends, can you help me out for FREE?

Unless you would also ask every friend to provide professional services  for free (and if you would, let’s talk about professional manners! you should also expect to pay for the professional services of someone handling your social media strategy. Besides the cost of access to tools that a professional social media strategist incurs, if he or she is serious about business, he or she also has invested a great deal of time and money learning the skills of the profession, just like any other professional. And one last thought…do you work for free?

7. My granddaughter is into computers; I’ll just have her do that for me

It’s important to understand that social media isn’t about the technology. It’s about understanding that whoever is providing your social media updates, designing a Facebook contest that doesn’t break the Facebook Terms of Service (TOS) and creates fresh blog content regularly is the face and the voice of your company to anyone who reads your content. It takes work and a strong strategy to provide a voice that indeed sounds like someone from your company. Building your brand as a company takes time – and it only takes one misinformed Tweet to ruin it for a long time to come.

8. Twitter? Do People Really Use That For Business?

Yes Twitter is used for business.  I can’t begin to tell you how many paid clients have first connected with me through Twitter or as a result of content I’ve shared via Twitter. You would be amazed at the power of 140 characters to make or break your brand.

Social Media Enthusiast or Expert/Guru/Genius?

I’ve been reading GaryVaynerchuk’s book titled “The Thank You Economy.”  I’m also reading his other book “Why Now Is The Time To Crush It.” Both books are very well written by someone who has mastered social media. If you don’t know of his social media pedigree, go to You Tube and listen to some of his talks at conferences or take the plunge and purchase his books through Amazon.com

Essentially social media has been around for about 14-15 years with the advent of the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists.

Since that small inauspicious beginning there have been literally hundreds of (SNS) or Social Networking Sites with members, friends, connections counting in the millions.

So where am I going with this? Okay, since you asked I’ll tell you. There are thousands of people in the United States that refer to themselves as Social Media Experts, Social Media Gurus etc. Some of the more humble call themselves Strategists and bill out to other companies to tell said companies how to build a social media strategy that will guarantee an almost immediate ROI.

Granted most companies have a FaceBook, Twitter & LinkedIn profile but have no clue as to what to do with that profile to make it work for them. I know this to be true because I’ve been given the privilege to talk to Sage partners and I would estimate that 80% of those that have a profile don’t know how to utilize it. How did I come up with that percentage? I always ask at the beginning of each session and the number has remained pretty consistent.

So what do they do? They find someone who will work inexpensively and promises to increase their Social Media profile if they will just do the following…blah…blah…blah…etc…etc…etc…

But the partners trust them because their business cards says they’re a Social Media expert and they wouldn’t stretch the truth on their business card, would they?

I just corresponded with a business partner whom sat in on my session at Sage Summit 2011 and afterwards he wanted to talk about increasing his profile and tailoring it for his needs. Guess who is helping him? His girl friend because she’s his girlfriend. Good luck with that.

In a business arena that is as young as Social Media is there are very few experts. There are, however, people who have learned how to monetize Social Media and I guess that makes them experts in making money. There are also those who have studied it enough to be able share their knowledge with others.

I don’t have anything bad to say about someone who is lucky enough to work for a corporation that believes that Social Media is our future, because that’s what I would like to do. No, my problem is the Experts and Gurus out there who are giving the rest of us that really care about our customers a black eye by taking the money and running.

To borrow from Gary’s book “The Thank You Economy” Blockbuster didn’t think that the Internet was going to be around very long and basically they handed the business to NetFlix. Can anyone tell me who is no longer in business as the direct result of not recognizing the power of the internet? The same goes for Borders, they handed a goldmine to Amazon, as the Founder of Amazon, Jeff Bezos says, “If I had a nickel for every investor that said that this (Amazon) wasn’t going to work”……. 

I recently changed my e-mail signature to read LinkedIn Enthusiast because I am very enthusiastic about all things LinkedIn & Social Media as a whole.

Be leery of those that call themselves experts, ask to see their certification, ask them for business referrals, ask them if they wouldn’t mind you calling some of their customers (that you get to pick)

Embrace the Internet and Social Media, they’re here to stay and if you’re not spending time there you’re missing out because I’ll bet your customers are spending time there.

Say Goodbye to 2009

 

2009 was an interesting year. It was certainly better than 2008, but new solution buyers still seem to be cautious, but they’re out there.

There were alot of personnel changes at Sage, some understood, some not.

Partners closed their doors either by choice or their circumstances demanded a change. Other partners chose the comfort of a merger with a larger VAR who could protect their tier & provide them with resources that they didn’t have prior to the merger.

Still, other one time Select partners picked up other solutions outside the Sage family in hopes that the ability to offer product diversity would add additional sources of revenue.

Overall business was about what everyone expected, but the interesting outcome of talking with alot of partners is that there is some hope in the air that the worst is behind us.

The second part to those conversations is that people are starting to believe in the current leadership that we have at Sage.

A new method of business was probably just what the doctor ordered & now we’re having to find better ways to take care of our customers.

Social media is not just an buzzword, it’s here to stay. Look at the number of members of this group (2,900+) LinkedIn has over 50 million daily users, Facebook has 350 million active users. Twitter doesn’t release their user base numbers, but I’m sure their numbers are up there to. Are you utilizing these new sources to their fullest?

Let’s all say goodbye to 2009 & bring in 2010 & all that it will bring.